
About Handcrafted
Handcrafted Healing was founded in 2016 by Kelly Rice, a passionate healer with a background in massage therapy and over 25 years of experience in the hospitality industry. After spending several years working in massage studios, chiropractic offices, and gyms across Connecticut & Vermont, Kelly followed the sunshine—and her dream—to St. Petersburg, Florida.
She envisioned a space that felt less like a clinic and more like a sanctuary. Today, Handcrafted Healing is just that: a cozy wellness haven nestled within a charming little complex made up of three unique buildings. The vibe here is all Kelly—welcoming, eclectic, and effortlessly bohemian. From the moment you walk in, you’ll feel like you’ve stepped into a space you never want to leave.
Kelly’s mission has always been to bring together a team of the most talented and committed therapists in the area. That way, every client receives the kind of personalized, top-quality care they can count on—every single time.
At Handcrafted Healing, we treat massage as an essential part of a healthy lifestyle—not just a once-in-a-while treat. Whether you’re recovering from surgery or injury, managing chronic pain, maintaining your wellness routine, or just in need of a little self-care, we’re here to support your healing journey—mind, body, and spirit.
Our Mission
At Handcrafted Healing, we strive to be the best massage establishment in the greater St. Pete area. We seek to provide healing to our community, and to provide an inclusive sanctuary for all. All are welcome here, regardless of race, ethnicity, economic situation, sexual orientation, gender identity or expression, background or belief, age or condition of ableness. Our approach to massage and wellness is to provide a service without the pressure of upselling, which allows our therapists to custom-tailor their sessions to the client’s needs.
Main (727) 914-7318
Cell (727) 424-4191
2011 1st Ave N
St. Petersburg, FL 33713
*Park behind building off 20th St N
Hours:
Monday: 1pm – 7pm
Tuesday – Friday: 9 am – 9pm
Saturday & Sunday: 10am – 5pm



